Gaia Herbs go out of their way to do things way harder for themselves - in everything they do. But that’s what makes their supplements the best, and most effective. The awesome folks at Baldwin& took the creative platform and campaign tone I established and ran with it, bringing to life an amazing campaign where two slightly nerdy but lovable employees show how over the top they are about every herb supplement Gaia makes.
Ad Age / Creativity Editor’s Pick
Credits: Mitch Bennett, Executive Creative Director, Emily Watson, Group Creative Director, Jen Hazelett, Account Management, Ben/Dave, Director, Dan Maloney, Editor, Val McAndrews, Producer
AN OPEN INVITATION TO THE FDA
For a campaign PR stunt - and because they mean what they say about being the Hardest Working Herbs on Earth, Gaia offered to keep the doors to their farm and labs open at any time for the FDA to stop by and pay a visit - they’ve got nothing to hide. In fact, they’d love to talk about herbs to whoever will listen, for hours on end.