With Beyond Meat, it’s easy to think everything bad is now good for you. It isn’t. This is a fun fully integrated campaign starring Rizwan Manjani and the voice of Chris Parnell that I was copywriter and creative director on, along with a full, amazing team of peeps at Chemistry.
Ad Age Creativity Editor’s PIck
Credits: Will Benham, Executive Creative Director / Mike Groenewald, Executive Creative Director, Lizzy Powers, ACD/art director, Dan Lemaux, ACD/writer, Courtney Saul, Ana Echeverry, Account Service, Rich Downie, Director, Renee Royal, Matt Joyner, Kashish Ali, Producers, India Nabarro, Social Content Director, Misha Mazor, editor, Alexa McGriff, Strategy, Lauren Interrante, Gracie Bell, Project Management, Chris Breen, CCO